We started with a simple frustration
Most mobile SEO advice online is vague, outdated, or written for a completely different market. We built Navireloxum in 2018 to fix that — focused, structured seminars that actually reflect how search works today on the devices your customers are using right now.
Where the idea came from
It started with a local retailer in Pietermaritzburg who couldn't figure out why his Google rankings were fine on desktop but non-existent on mobile. The answer took three hours to explain properly — page speed, structured data, crawl budget, mobile-first indexing. None of it was covered in the one-hour "SEO course" he'd already paid for.
That conversation became our curriculum. We mapped every question he asked, every concept that needed real unpacking, and built a seminar format around it. The first session ran with eleven people in a borrowed conference room. Since then, over 400 participants from Pietermaritzburg, Durban, and surrounding towns have joined our programs.
Curriculum planning, 2024
Numbers that tell the honest story
No inflated figures. These are the real markers of what's happened since we opened our first session.
Dariusz spent six years doing technical SEO for e-commerce sites before shifting to teaching full-time. He built our mobile indexing module from scratch and still runs most of the advanced sessions himself.
Tibor's background is in structured learning design. He's the reason every module has a logical arc — you always know where you are, what's next, and why it matters. He shaped the discussion format we use in every session.
How we actually run a seminar
Our format is different from most online courses. There's no passive video watching. Each session is built around a topic, a real scenario, and group discussion that forces you to apply the thinking — not just absorb it.
Topic framing
Every session opens with a concrete scenario — a real site, a real problem. This grounds the theory before we get into it.
Structured breakdown
We work through the topic systematically. Mobile crawlability, Core Web Vitals, schema markup — each concept gets its own section with examples drawn from South African markets.
Group discussion
Participants bring their own sites and questions. The discussion phase is where the learning actually sticks — hearing how others approach the same problems changes how you think about yours.
Ready to see what a session looks like?
The best way to understand what we do is to read through the learning program — it shows exactly what topics each seminar covers, how the sessions are structured, and what kind of participant gets the most from them. If you've got specific questions first, reach out directly. We're based in Pietermaritzburg and serve participants online from across the region.
